The much-anticipated '2023 Busan Craft Beer Festival,' Korea's original craft beer celebration, is coming to life at the vibrant BEXCO Outdoor Plaza in Busan. From Wednesday, October 18 to Sunday, October 22, this festival promises an extraordinary blend of autumnal emotions, delectable craft beer, highballs, and captivating performances across various genres. It's the ultimate emotional city festival you won't want to miss.
◇ The Journey of Busan Craft Beer Festival
This year marks the 5th anniversary of the Busan Craft Beer Festival, which found its home in Busan, renowned as the 'mecca of craft beer,' back in 2018. This pioneering event brings something unique to the table, a collaboration with 'Highball,' a popular liquor that's been taking the world by storm alongside craft beer. This year's edition is a fusion of craft beer and highballs, promising a memorable experience for all attendees.
◇ Brewing Excellence
The festival brings together some of Busan's most renowned breweries, including Wild Cat, Seagull, Gorilla, and Tombroy, along with 11 other distinguished craft beer breweries from across the nation. Newcomers like Daedo Beer from Daegu and My Beer from Seoul will be joining the festivities, alongside Magic Tree from Gyeonggi-do, Hwasu from Ulsan, and Rheindeutsch from Gyeongnam. With such a diverse lineup, you can expect to savor a wide array of craft beer flavors.
◇ Beyond Beer: Highball Delights
In addition to craft beer, the festival serves up a variety of highballs, providing visitors with a delightful range of flavors. Whether you prefer whiskey-based highballs like Limonche liqueur and Scots Gray blended or vodka-based highballs with the zing of Red Bull, there's something for everyone. To complement the drinks, a food zone with 12 vendors, including food trucks and snack stands, will be on hand to tantalize your taste buds.
◇ A Feast for the Senses
The main stage will host hourly performances spanning various genres, featuring talented singers, bands, magic shows, DJs, and musical instruments. As an interactive emotional festival, you can also look forward to a range of fun side events, such as talent shows with professional emcees and audience participation, song contests on themes of fall and first love, and impromptu talent showcases.
◇ Embracing the Future: 2030 Busan World Expo
In an effort to foster excitement for hosting the 2030 Busan World Expo, BEXCO will adorn the venue with banners expressing the city's desire to host the event. Simultaneously, there will be a tattoo sticker and printing experience event, allowing visitors to take home instant memories of the festival. Look out for the '2030 Busan World Expo Code,' offering free craft beer and highball tasting tickets to those who engage with details related to the 2030 Busan World Expo.
◇ Exciting Social Media Engagement
For those who enjoy documenting their experiences, the Busan Craft Beer Festival's official Instagram account is the place to be. Through engaging in various beer-related quizzes, sharing the festival's highlights, taking proof shots at Busan's four great king breweries, and matching beer glasses, you stand a chance to win enticing prizes. This adds an extra layer of excitement to your festival experience.
◇ A Message from BEXCO CEO Son Soo-deuk
Hosting this fantastic event is none other than BEXCO CEO Son Soo-deuk, who is committed to making the festival a resounding success. He believes that the Busan Craft Beer Festival will not only boost sales for small businesses but also create lasting memories for the citizens of Busan. Additionally, it will elevate Busan's status as a craft beer hub and contribute to the city's bid to host the 2030 World Expo.
This remarkable event offers free admission and runs from 5 p.m. to 10 p.m. on weekdays and from 4 p.m. to 10 p.m. on weekends. For detailed information about the festival, visit the official 2023 Busan Craft Beer Festival website. Don't miss the opportunity to immerse yourself in the finest craft beer, highballs, and cultural experiences that Busan has to offer.
